To the genius's at o2 marketing.

[viridis]

Here's a cool little promotional idea...

When you offer 6 months free Apple music with iPads.....

...don't send the code through o2 priority.

9 times out of 10, customers don't realise iPads will never receive the priority confirmation text, nor will they know they have to put the SIM into a phone to activate o2 priority for their iPad.

What will happen, is loads of people needlessly calling about a promotion that simply could have been done a lot easier.

[Cleoriff]

Good idea @viridis 

If I got 6 months apple music I would never realise I would have to use Priority to activate it.

Primarily because that's completely different to the way we receive any other Extra on O2!!